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Proxima Milano
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Proxima Milano
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© Proxima Milano S.r.l. | Contatti | P.IVA IT03978730962
Claudio Falconi
Creative Director | VFX Supervisor
Andrea Masera
General Manager
Marco Guarnieri
President
More Info
Alberto Fusco
CEO
Daniele Biglia
Executive Producer

PROXIMA MILANO,
THE "HUMAN PROPELLED" POST PRODUCTION HOUSE

Welcome to Proxima Milano, one of the most creative and technically advanced VFX – Post – VR – Motion Design studios in Italy.

Since 2003 we’ve been creating visual solutions for commercials, feature films, television and new media.

Our team is a mix of local and international artists, creative designers, directors, developers, high-level skilled staff able to express a unique style of its own kind.

Located in a prestigious 18th century building in the city centre of Milan, we offer a wide range of video/audio post-production and VR services.  Our professional team includes: executive producers, producers, creative directors, editors, VFX supervisor, colourists, VFX artists, VR developers, “VRtists”, CG 3D artists, CG 2D artists, compositors, graphic designers and digital encoding engineers.

Today we are one of the most worldwide acknowledged VFX&VR Italian studios. A production and artistic lab where ideas and production boundaries are constantly challenged, going beyond imagination.

We build Human Relationships
We encourage Talent
We welcome Challenge
We share Life Experiences
We seek New Ideas
We inspire Confidence

That’s why we are Proxima Milano, the “Human Propelled” VFX&VR Studio

Please contact our production team at [email protected]com, for any questions about quote and project analysis.

WHO WE PARTNER WITH:

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MPC

Proxima Milano is proud to be the one and only Italian VFX&VR Studio selected by MPC to be part of their global roster of leading post-production studios. Thanks to this exclusive relationship, we can offer the largest and highest level team of colourists in Italy with both our resident artists and "in_remote_viewing" with MPC London, MPC New York and MPC Los Angeles via a dedicated high-speed HD link.


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European Institute of Design

Our studio partners with IED providing VFX&VR tutorings to IED's Visual Arts School students. This partnership represents our main achieved goal as far as Education is concerned and emphasizes our intentions to become a reference point for all those students wishing to undertake a VFX career.


WHAT WE DO

VFX VR-AR-MR MOTION COLOR POST

Thanks to the leading supervision of  Claudio Falconi and Nicola Danese, our CG&VFX team provides the entire pipeline for large-scale visual effects and animation projects. If you need VFX supervision, 3D animation, CG effects, matte painting and compositing process please consider our experience and flexible pipeline to suit your requests.

Our R&D department guarantees scheduled deliveries of specific internal tools able to respond our clients' needs and our pipeline evolution.

Please contact our production team at [email protected], for any questions about our rate card and project analysis.

 

 

Thanks to Proxima Milano’s VFX and Motion Graphic departments and huge experience on different communication products and languages, Proxima VR (our VR division supervised by Riccardo Gemelli) provides services for 360-degree videos and interactive VR projects.

VFX and VR are in fact two very related concepts at the same time have the need for new roles/jobs to be defined, in order to engage in the actual production of immersive VR projects from every point of view (visual, sensory, interactive, story wise etc.). Otherwise, any VRE (VR Experiences) may be ignored and even rejected.

In this new market environment our “VRtist” (VR Artist) has to be able to speak a new language that was born from a deep knowledge of special effects. (Visit our Join us web page for more infos)

Proxima VR is an establishment in full development and its VR team is firmly committed to new products, contents and thus new terms of expression in eXtended Reality (Virtual, Augmented and Mixed Reality).

Visit www.proximavr.com for more infos.

Please contact our production team at [email protected], for any questions about our rate card and project analysis.

Thanks to the creative supervision of Claudio Falconi and Darko Prolic, our graphic department produces high quality design and motion graphics projects. In our studio every artists is passionate about digital work and free to create ideas and unique treatments.

If you are looking for a creative cooperation on your next project, please don't hesitate to contact our creative team at [email protected].

Welcome to Proxima Milano Colour, the only Italian color grading facility able to offer 'in_studio' senior colourist Davide Lo Vetro and 'in_remote_viewing' best MPC’s UK and USA colour artists via an exclusive and dedicated high-speed 1080p link.

Please contact our production team at [email protected], for any questions about our rate card and project analysis.

Our editing department is able to offer senior and junior offline editors or available suites for your renting period needs. We can also organize a full Hw&Sw service of on-set editing.

Online procedure is the main part of our pipeline and our suites are directly connected to our R&D and Data Lab department. Every suites is 2K and 4K working ready.

Our Data Lab offers conversion, transcoding, and multimedia services for Advertising, TV and Cinema markets.

We guarantee worldwide digital deliveries for our clients to all international broadcasters and for other media platforms, providing full processing and encoding services for both sound and image in all requested SD/HD standards (PAL, NTSC).

The Data Lab also offers a Digital Cinema Package mastering service (DCP) with encryption and subtitling in 2K/4K and 3D stereoscopic format with Dolby Digital Audio, for features, trailers and advertising. We are able to produce DKDM and KDMs specific for digital cinema servers.

Proxima Milano is recognized by the Inter-Society Digital Cinema Forum (ISDCF) for the DCP Naming Convention, which contains a selected studios/facilities list around the world that operate in the digital cinema industry.

We are able to manage all movie cameras digital files for each post-production pipeline, providing a final archiving of all projects on our secure LTO digital tape utility.

In collaboration with Operà Music , we are able to offer in-studio audio services and to produce, record and mix tracks in Italy, UK or US. In the audio suite in Milan it is possible to organize music supervision, bespoke music composition and production, voice-overs (in_studio or in_link with a worldwide network of audio posts), sound design, SFX and 5.1 mixes.

Please contact our production team at [email protected], for any questions about our rate card and project analysis.

NEWS

  • Apr 15 2018

    Worldwide premiere launch @Milano Design Week 2018 for "Don't treat me like an object", an experimental VR piece ideated by Patricia Urquiola and Federico Pepe, realized by Proxima Milano.

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  • Apr 12 2018

    In occasion of the #STEMintheCity initiative, promoted by Municipality of Milan and sponsored by Lenovo, Proxima Milano has been involved as VR Content Provider

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  • Feb 15 2018

    We are proud to be invited by ASUS as VR Content Provider for the official launch of their latest ASUS Mixed Reality headset.

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  • Feb 14 2018

    The future Creative Designers of the most renowned maisons of the Richemont Group meet Virtual Reality thanks to our studio.

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  • Jan 24 2018

    Our VR training project for “Ospedale Sacro Cuore Negrar (VR)” successfully shown to Innovabiomed 2018. 

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  • Dec 15 2017

    This is a special news! A UNIMIB research about VR promoted by our studio was submitted to the Journal of Business Research.

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  • Dec 13 2017

    "Which direction for the Art Direction?", Andrea Masera (General Manager of Proxima Milano) was invited @ IED to this Professional Talk. We hade a good chance to speak about “AdVR” and share interesting point of view with future Creative Directors.

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  • Dec 1 2017

    Proxima VR invited to the Torino Short Film Market as Content Provider and Speaker about VR. Our immersive project "THE" was selected for an official pitch to producers and audience.

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  • Nov 3 2017

    On Nov 7th we will celebrate the 50th anniversary of IED (Istituto Europeo Design) at "Triennale di Milano" holding the workshop "From VR/AR to XR -­‐‑ The new Art of Storytelling and Narrative".
    We look forward to introduce IED students and college student to this new technologies and media!

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  • Oct 23 2017

    We've been selected at "Torino Short Film Market" and we will pitch our disruptive VR project "THE -The Human Extension" and our experimental VR format "InMusic" during the whole event that will take place in Turin on the 29th of November.
    If you are around come to say hi!

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  • Sep 3 2017

    For the second year running, Proxima Milano will be content partner at IF! 2017 and will première its latest VR experience "InMusic", an emotional journey inside music.
    Join us at Teatro Franco Parenti from the 28th to the 30th of September!

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  • Aug 5 2017

    We've been invited to join Cross Video Days in Paris from the 2nd to the 4th of October and pitch our project in development "THE - The Human Extension". We look forward to meet VC, investors and co-producers to make this VR project reality!

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  • Jun 16 2017

    Today we took the stage at the "Social Media Week Milano 2017" to talk about our VR case study for Unipol. With this experience we pre-visualized Milan's future and we analysed people's behaviour inside VR thanks to our partnership with UNIMIB which will release a scientific publication on this subject ("advertising in virtual reality").
    We strongly believe in this kind of collaboration with experts of other fields in order to advance the VR medium.

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  • Jun 8 2017

    We would like to thank Google for inviting us to speak at their workshop on XR technologies, immersive content and the opportunities they represent for creativity and advertising.
    It was a honor to be a part of the event, which was attended by some of the best creative agencies in Milano, to introduce the fascinating new world of AdVR!

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  • Jun 5 2017

    Join us @ the Social Media Week Milano on June 16th for the announcement of the first ever data collected by the researchers from Università di Milano Bicocca, who studied user experience in VR surveying and analyzing the behavior of the visitors of the Urban Up experience during the 2017 Milan Design Week.  The gathered data will be crucial in the design of more pleasant and effective VR projects in the future of “AdVR”.
    Meet us at our booth at Talent Garden Calabiana to try our VR experiences for yourself, starting from June 13th.

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  • May 11 2017

    The VeaseR, our interactive VR teaser, has been chosen as part of the official selection viewable within the Digital Library at the World VR Forum in Crans-Montana! 
    Join us at the Content Market, from today until Sunday the 14th, to try the VR experience or for a chat.

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  • Apr 14 2017

    We are glad to announce that we are a Gold Partner of the International Investment Forum in Virtual,Augmented and Mixed Reality in Zurich.
    ProximaVR and SSVAR together for the first time in Switzerland to talk about the potential of VR and what it means thinking and communicating in VR.
    Our team will be available during the event for demos and Q&A.

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  • Mar 27 2017

    Join Proxima Milano and the Unipol Group for the Fuorisalone, in the beautiful Ca’ Litta building, to check out Live The City, a video of the UrbanUp building in Milano especially made for the Fuorisalone and to try for yourself Urban Up - Milan Virtual Experience, the VR project that fascinated the mayor of Milano Giuseppe Sala in Cannes.

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  • Mar 20 2017

    We are thrilled to announce a partnership with the university of Milano-Bicocca for a groundbreaking scientific study on user experience in VR.
    Stay tuned for the official presentation of the results..

     

  • Mar 20 2017

    Urban Up - Milan Virtual Experience was a huge hit at MIPIM in Cannes!  Giuseppe Sala, mayor of Milano, recognized our VR representation of certain areas of the city, as the city he would like to see.

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  • Mar 7 2017

    We will be alongside the Unipol Group at MIPIM 2017, the world’s leading property market in Cannes, from March 14th to the 17th.  We’re proud to be a partner in their process of brand positioning in the real estate market, which relies on Virtual Reality.

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  • Mar 1 2017

    Proxima Milano is proud to announce that its VR department is tutoring IED Milano students to deliver the institute’s first ever academic thesis in VR

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  • Jan 1 2017

    Proxima VR becomes partner with SSVAR (Swiss Society of Virtual and Augmented Reality) as italian representative.

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  • Dec 12 2016

    Proxima VR elected to be part of the 2016 Unreal Engine Winter Showreel

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  • Dec 6 2016

    Speaker and VRE provider @ Turin Film Commission In.Dy.Days 2016

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  • Oct 6-8 2016

    Content Partner of the IF Italians Festival 2016

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  • Oct 7 2016

    Worldwide premiere launch @ IF of the first teaser in VR (VeaseR as neologism) of an Italian cinematographic project, the short film Yonder.
    October the 7th, h.17:45 – “NO SHOW WITHOUT EMOTION. NEW BUSINESS WITH VR”

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  • Oct 1 2016

    Speaker and VRE provider @ Brera Design Days 2016

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