500 Wrap "Couture"
Thanks to Fiat and Leo Burnett for giving us the opportunity to produce this special project in which, with the supervision of our Darko Prolic (senior director and motion designer) in co-direction with photographers Max&Douglas and Alessandro Dominici as DOP, we were able to manage the potential of the "light drawing" technique as an incredible element able to communicate and promote a product, in this case, two models of the new Fiat 500 Wrap "Couture".
Agency / Leo Burnett
Production / Proxima Milano
DOP / Alessandro Dominici
Group Creative Director / Davide Boscacci
Creative Director / Marco Gucciardi
Concept design / Darko Prolic
Direction&Light painting photography / Darko Prolic and Max&Douglas
VFX / Darko Prolic
Music / <a href="http://proximamilano.com/competence/audio/" target="_blank">Operà Music</a>