Technology VS Nature
Technology has allowed us to progress, but in many cases, reality is still highly superior to its artificial copy.
For this reason, Jeep promotes technology that doesn’t imitate nature, but instead allows people to live it to the fullest.
In this commercial, to incentivize people to live the outdoors, we compared the artificial world to the real one: we see the same actions first in an artificial environment and then outdoors.
The result is that reality comes out as the clear winner.
Client/FCA US LLC
Campaign/Technology VS Nature
Dop/Pierre de Kerchove
Production Company/Belive Media
Executive Creative Director/Alessandro Antonini, Francesco Bozza
Group Creative Director/Davide Boscacci
Creative Director/Hugo Gallardo Dominguez
Art Director/Stefano Knoll
Copy Writer/Daniela De Seta
TV Producer/Laura Nadalutti
VFXExecutive Producer/Daniele Biglia
VFX/Francesco Ferraresi, Felice Amoruso, Amin Alì
Color Grading/From our studio in remote viewing with MPC London (George K, colorist)