Opener for the international press launch of the new Fiat 500 model. The agency asked us to create a concept based on a very simple brief: "Represent the new Fiat philosophy” through a “young, fresh and happy” film. The project had to be made in 4k to suit a projection layout on a 60x30mt main screen and six 30x30mt screens placed on both sides of the main one.
As if inside a big box this installation also had huge screens above and below the central one to symbolize the sky and the earth during the screening. We also produced all the video contents to support the various speeches.
Agency / Simmetrico
Production / Botafogo Studio
Director / Claudio Falconi (Proxima Milano)